Integration of functional ingredients, vitamins, and antioxidants into formulations is also on the trendspotting list for Mark Elfenbein, Chief Revenue Officer at Socati. “As consumers become more educated, they are looking to address specific use cases such as immunity, energy, rest and general well-being. Socati has deployed products in the forms of custom flavored stick packs, tinctures and gummies, which encompass such additional ingredients as valerian root, L-theanine, green tea caffeine, etc. Socati develops products in the Awake, Recover, and Relax categories.”
Read the full article in Whole Foods Magazine.