A primary ingredient sourcing dynamic today centers on the THC level present in the product, notes Mark Elfenbein, chief revenue officer, Socati, Austin, TX. “Broad-spectrum and THC-free products are receiving more traction in 2021 due to the stigma around products that contain even legal limits of THC, which is below 0.3 percent present in the product.” When infused into a food and beverage, the typical bitter CBD taste can be masked and made more user-friendly, he notes, thereby providing a good way for new users to get an introduction to the benefits of CBD compared to more-traditional tinctures.

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