Bad headlines are the stuff of nightmares for anyone making consumer products infused with cannabis: Look at this item where the potency didn’t match the label!

Potency errors can sink a company’s reputation and lead to forced product recalls or destruction of whole batches in some jurisdictions.

Even worse, erroneous potency in the CBD space has caught the eye of federal health regulators and caused them to cast doubt on the entire industry.

But nailing a potency goal is harder than it seems.

Read the full article in Hemp Industry Daily.