Socati wants consumers to perk up their morning cup of coffee with CBD.

The hemp processor told Food Dive it is rolling out a hot beverage-focused private label product line with a water dispersible coffee brightener and natural sweetener. The single serve stick packs contain customizable levels of CBD per serving.

“We think that coffee is a very significant industry,” Mark Elfenbein, Socati’s chief revenue officer, told Food Dive. “And we haven’t seen a product yet today in the space that is essentially an all-in-one enhancer to a cup of coffee in terms of impacting the taste profile, providing a very high-end natural sweetener and also broad spectrum CBD in the product.”

Read the full Food Dive article here.